"SHOOT FOR THE MOON"

“We choose to go to the Moon. We choose to go to the Moon…We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win.”
I ett tal den 12:e september 1962 satte president John F. Kennedy upp ett mål; att USA skulle sätta en man på månen innan decenniet var slut. Den 20 juli 1969 satte, som vi alla vet, Niel Armstrong ner sin högerfot på månens yta. Att göra det omöjliga möjligt tog knappt sju år. Det bevisar styrkan att sätta upp “ouppnåeliga” mål. Att spänna bågen.

Omvärldsstyrd positionering-

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Produktpositionering

Operativ positionering

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Marknadspositionering

Taktisk positionering

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Konkurrenspositionering

Strategisk positionering

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Relationspositionering

Positionering av helheten

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Företagspositionering

Hyper-strategisk positionering

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Positionering under strategisk osäkerhet

Strategisk positionering

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